Keep Your Restaurant Going Through COVID-19
If you’re offering takeout and delivery, create a menu that makes sense economically. You don’t necessarily have to increase pricing, but you should make sure that you’re making money on what you do sell. Simplify your offerings. Some places are offering family-style meals, which require less packaging and are easier for take-out and delivery. Do some math to calculate food and labor costs. Fortunately, people still need to eat. You can feature menu items that have the best margins to give your restaurant maximum returns. Do a cash-flow analysis to make sure you’re meeting your business needs by staying open.
Review Your Policies
While you’re trying to keep your business going during tough times, you should definitely make sure that you’re managing your employee’s and customer’s health and safety needs. Check your local ordinances and guidelines. You may need to implement even stricter guidelines to keep food safe. Take a look at your attendance policies. You don’t want your team coming to work when they’re sick. Not only do you need to make sure your policies line up with local guidelines, you may need to check your attitude. Telling employees not to come in sick but getting annoyed when they call in may put your business at risk.
Choose the Right Staff
Unfortunately, you may need to make some hard decisions about your staff and labor expenses. You may need to adjust hours. Consider an SBA Paycheck Protection Plan to keep your team employed. If you must lay off workers, keep the best, hardest-working people who will be diligent about food safety and preparation.
Market and Advertise What You’re Doing
Let your community know what your restaurant is doing during COVID-19. Get on social media and let your neighbors know that your restaurant has implemented safety protocols. Put your menu out there. Take pictures of meals. Entice people to place an order. Promote your business and how you’re approaching the pandemic. Send emails to your customers asking for support. Sell gift cards, which can give you immediate cash when you need it.
Keep Up With Maintenance
Whether you’re still doing business or had to shut down your business, don’t forget to keep up with cleaning and maintenance. It can be easy to let things fall by the wayside when you’ve got so many responsibilities. Don’t let a breakdown interrupt your service to your customers. CASCO has provided professional commercial appliance service for decades and will continue to do so through this pandemic. We are doing everything we can to keep our technicians safe and healthy while they are in your restaurant. Contact us today for an appointment